The Ultimate 79:21 Rule

With the discovery of technology and social media, life has been easy with activities which needed time and energy to be done.

Brands and businesses have built large and strong audiences and have been able to create engagements at a click away which seemed totally impossible if there was no social media.

Many brands, businesses, influencers and personal pages have keyed into only one platform which proved positive where they get the most reach and have ignored other platforms.

From time past, we’ve heard and experienced shifts from one platform to another simply because people preferred the latest option to be better, e.g. bands and artistes ignored MySpace for Facebook. This issue will definitely come up again in the nearest future as attention would shift from social platforms.

This can be prevented by exploring the diverse platforms that is available; you should be run your brand and business on almost all the social media platforms – Instagram, Twitter, Facebook, Snapchat, LinkedIn, YouTube, Podcasts. You should have the skill of relating your contents and presenting them on these different platforms which have different categories of audience.

However, there is a breakthrough that would help you insure your progress on your brand and business just in case future implications arises. It is called the Ultimate 79:21 rule, yes! 79:21. These days, many people spend 100% of their time on the hottest platform and only put little effort in it.

All social platforms that you are on need time and attention for engagement with your followers but you can’t spend almost the same time evenly on all platforms. To make use of the 79:21 rule, you have to find out your most active social platform where your audience engage with you more and key into that platform by spending about 79% of the time you spend on social media on it, then spend 21% of the remaining time on other platforms.

The “79:21” rule is about diversifying attention. It’s not just about social media.

If you are going to put 79% of your attention on that platform such as Instagram or Twitter and 21% on others such as LinkedIn, Facebook, Snapchat, YouTube, this would guarantee that you have a background on the rest if by chance, there is a shift from the most used to the least overtime.

You don’t have to be the first mover to win on a platform, but it really, really helps, you have to take advantage and be really smart before a shift happens or one of those really important platforms becomes dead and gone.

You also have to carefully observe and look into each platform to know the importance of each at each time, sometimes ago, Twitter was regarded as irrelevant and dead but overtime, it started getting more important than other platforms. Several years back, people felt LinkedIn couldn’t be used for interactive contents, but today things have changed.

Always follow the 79:21 rule and if at all you could create a schedule in rotating the attention spent on the important ones to the least used ones, it’d save you future losses.