Facebook Adds Instagram Scheduling to Creator Studio

Did you even know that a Creator Studio by Facebook existed?

If your answer to the above is NO, then you've been missing a whole lot. Facebook Creator Studio allows creators or users to manage posts, messages and insights from all your Facebook pages in one place.

Now, you can manage your Instagram pages by scheduling from the Instagram scheduling feature on the Creator Studio from the official app.

Instagram scheduling has long been a headache for social managers, leading to a range of alternative posting options, each of which has its own value and capacity. Most of these options have been limited due to Instagram's API restrictions on what third-party tools can access, and how they can post - though Instagram did provide capacity for third party providers to facilitate Instagram scheduling last year.

This new option, however, provides increased capacity, in that you can better see exactly what your Insta posts will look like, which is similar to posting to a Facebook Page natively, as opposed to through a scheduling app.

First off, if you want to schedule your Instagram posts, you need to have an Instagram business account linked to your Creator Studio dashboard.

Once you do, head to that profile and select 'Create Post' at the top left of screen, which will enable you to choose whether you want to post to your 'Instagram Feed' or IGTV'.

(Note: You can't schedule Instagram Stories posts as yet).

In the feed post option, you can upload your image and add in your caption, along with emojis, location tags, etc. You can also edit your image content within the Creator Studio workflow.

Also worth noting - you can add multiple images here, which is an element that many third-party tools are unable to facilitate. 

Once you're ready to schedule your post, you click on the drop-down arrow next to the 'Publish' prompt at the bottom right of screen, which will bring up the scheduling tool.

You can then set the date and time you want to post, while you can also view a full list of scheduled Instagram posts within Creator Studio workflow.

The option will no doubt make a lot of social media managers very happy, with full Instagram post and scheduling functionality built into an official app.

It's obviously too early to say, but it'll be worth experimenting with and seeing what results you get.