Do Not Put All Your Social Eggs In One Social Basket

The Great Facebook blackout of 2019 which resulted in a slight crash in operations of Facebook and was accompanied by Instagram and WhatsApp. During the period of the crash, many people were left with the option of running to Twitter to explore this platform. Many brands and influencers rely on one platform to reach their audience and generate income.

The idea of using an integrated, multi-channel approach to engage your audience is a key lesson for all businesses and persons. Doing this can be time consuming and tactical as each platform has its unique way of relating to its audience.

It is rational to have a great audience and followership on one social media platform which in turn outnumbers other platforms but you can spread your following. And if you do well in one, you should focus on it so as to generate the best possible outcomes.

However, this does not limit you to spreading your following to other platforms; you should practice cross-promoting of your contents on all channels so that you can gain different audience who share a common goal. This is to ensure that you understand the principles of these channels and have back up when one platform is having issues.

Another key is to focus on your email list by building it from time to time. Your followers might enjoy your contents on social media but you don’t have their email list or have a strong bond on email. Create an email list to guarantee your connection to your followers, if by chance a social media platform which you make use of shuts down, you and your followers would be separated. An email list of your followers serves as a store house to connect with them.

Always have this in mind that any social media platform is not liable to loss of data whenever it is under construction or experiences a glitch. Do not risk this by putting all your social eggs in one social basket, try to explore other platforms, but if you find out a platform isn’t favorable to your brand, you are free to exit and move on to the next.