Common Mistakes On LinkedIn Ads

Majority of LinkedIn users are not conversant with LinkedIn ads and most people don't run ads on this platform because of the high cost in setting up an active ad. In this article, we'd point out common mistakes that are made by advertisers and learn how to go about these mistakes. .

#1: Using Ineffective LinkedIn Ad Targeting Tactics

This is one of the biggest mistakes made by advertisers on LinkedIn. LinkedIn provides unique targeting options which are mostly related to work e.g. names of companies, company size, job functions, job titles and interests, these are some of the options which are available to marketers on this platform.

Inasmuch as this looks unique, it's very easy to make the mistake of over-targeting the right audience on LinkedIn. There's a nee to keep an eye on your target audience because as you keep adding a target audience, the size of your target audience becomes smaller.

The smaller your audience size gets, the lesser the opportunities for it to get seen by users, get clicked on and generating leads and sales.

You can avoid this mistake you should study what makes an audience size becomes smaller and how it can be larger. LinkedIn will target all the selections you made, so be wise to select the best category for your ad.

#2: Using Low Advertising Campaign Budgets

The minimum amount that can be spent on a LinkedIn ad is $10 per day for a campaign. In cases where hitting this minimum spend is a challenge, you should explore other options. LinkedIn ads are extremely effective, but they’re by no means the cheapest digital advertising platform.

To avoid spreading campaigns too thin on LinkedIn, try allocating the majority of your budget to one campaign at a time. Give your campaign the chance to succeed with more dollars and more impressions, and then use LinkedIn Website Demographics to analyze your campaign’s successes and failures.

Make adjustments based on the data found both in Website Demographics and on the Campaign Performance tab. You can access both in Campaign Manager.

When analyzing your website demographics, pay close attention to the targeting criteria you selected and which subcategories are giving you the most results. Remove targeting criteria that don’t serve your goals and test new groups in your next campaign. This keeps your budget down and ensures you’re constantly optimizing.