5 Ways You Can Boost Your Facebook Page With Photos

The use of Facebook page to advertise, bring people with a common goal together, project ideas and socialize cannot be overemphasized.

But are you making use of your Facebook page well? Are you using photos to boost your page? If you answer is NO, then you are missing some vital keys.

Utilizing photography in social media offers organizations an incredible opportunity to connect with others and showcase their brand in unique and interesting ways. Here are 5 ways you can boost your Facebook page with photos.

1: Strictly Business

Your Facebook page is strictly for business and not for your personal use. This should be a reminder when posting or uploading a photo on your page. These photos will likely look different than the photos you upload to your personal Facebook profile. These photos are an extension of your brand. They instantly say a great deal about your organization to the casual observer. These photos does need to be formal always but they should be professional and project your ideas. Your photos should be appropriate enough to speak well of your brand.

2: Let Your Photos Speak Of Your Brand

The photos you use will represent your brand and your organization to the casual observer. As such, it’s important that they show what your brand is about. Do not upload too many photos speaking of the same subject or idea at once. Select the one that best describes your idea and post.

In addition, some basic photo editing can go a long way. Start with cropping your photos to highlight the subject you are showcasing. Remove blurry and unclear pictures. Try out new color combination photos e.g. Black and White.

3. Post Shareable Photos

One of the best ways to broaden your reach online is to create content that other people will want to share. Photos are a great opportunity for you to connect with others and produce content they will want to share with their connections. Try to think of content that is likely to be interesting and worthwhile in some way. Chances are no-one cares what your desk looks like unless it’s really cool for some reason, or you are really cool for some reason. In addition to posting the photos to your Facebook page, make sure that you tell these organizations about the photos.

To help spread the word on Facebook, you should tag the other organizations in your post announcing your new photos. Once you’ve uploaded the photos to an album and published them, follow these steps to tag other organizations:

• Like the other organizations by going to their Facebook pages and clicking the “Like” button.

• Return to your organization’s Facebook page and click the “wall” link on the left sidebar.

• Beside “Share:” make sure that “Status” is selected.

• In your status announcing your new photos, include a tag to the other organization by typing @ and then the organization’s name.

• Select the other organization from the popup menu.

• Click the blue “Share” button.

4. If You’re Local, Show It Off

If you’re an organization that could benefit from local appeal, play up your localness in your photos. Many organizations pride themselves on their location and the communities that they serve. But don’t confuse showing off your local appeal with just taking photos of local landmarks. Chances are your photos will not be any better than other photos of landmarks already out there.

Instead, show members of your organization interacting with your city in some meaningful way. For example, let’s say you are a local restaurant. Why not take photos of your chef shopping for produce at the local farmer’s market? Such photos not only showcase your brand, they can also make you more appealing to the clients that you serve.

5. Add New Photos

Put up new photos consistently. This would help direct and redirect people back to your page and organization to keep you at the top of people's minds. The more consistent you are in uploading new photos, the greater the chance that your supporters will share your content. Additionally, by including a wide variety of photos, there is a greater chance that visitors to your page will find something interesting.

Photos are a great way for you to engage your followers and show off your brand. If you take a little time and put in a bit of thought, your photos can help you stand out among the mass of photography on the Internet today.

Have you used photography to showcase your brand? How’d it go? We’d love to hear from you. Leave your comments below.